Conversational funnel

One question. A tap. A decision.

Your chatbot asks one question at a time. The visitor taps a button. Each answer routes to the next question — and each branch can end somewhere completely different. No typing, no 12-field wall, no form-page redirect.

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A form captures. A funnel decides.

A static contact page
  • Everyone gets the same questions — you learn nothing about who they are before they submit
  • Every answer is typed — longer, slower, and mobile visitors bail on anything past three fields
  • One outcome at the end — a confirmation page. No booking, no handover, no next action
  • Off-topic question mid-form? Dead air — visitor leaves to find the answer and never comes back
A PopABot funnel
  • Each answer unlocks a different follow-up — you know what this visitor wants before they get anywhere near a form
  • Buttons only, unless you allow typing — 15 seconds on a phone, no keyboard required
  • Every branch can end somewhere different — AI answer, calendar booking, lead capture, WhatsApp handover
  • Off-topic question? The AI answers from your knowledge base, then returns the visitor to the funnel

A tree of decisions you control step by step

1

Write one question, add buttons

Each step is a short bot message plus a list of buttons. Buttons keep visitors on rails — no typos, no off-topic detours unless you want them.

2

Route each button to its own follow-up

Every button points at the next step. Branch as shallow or as deep as the decision needs — single-level triage or five-level qualification, same mechanic.

3

Choose an endpoint per branch

Every leaf can land somewhere different. One path hands the visitor to the calendar. Another grabs their WhatsApp. Another lets the AI take over. Another drops a short lead-capture form.

What a funnel actually looks like

Three concrete trees. Each shows one branch lit up — the path a visitor would tap — and the endpoint that branch lands on.

Agency brief qualifier
Two steps, ends in a lead form
What do you need help with?
Website build
SEO audit
Paid ads
How much traffic are you getting now?
Under 10k/mo
10k–50k
50k+
Ends on an SEO intake form — domain, goals, budget
Independent therapist
Two steps, ends on the calendar
How can I help today?
Book a session
Ask a question
Reschedule
Are you a new or returning client?
Returning client
New — first session
Opens the 60-minute initial-session calendar with a short intake form attached
SaaS router
One step, branches to three different endpoints
What would you like to do today?
Try it free
Ask a quick question
Talk to sales
AI takes over — answers from your docs and pricing pages
"Try it free" → /register.html redirect
"Talk to sales" → contact form, submit hands the visitor to your WhatsApp
Local tradesperson enquiry
Two steps, hands the visitor to WhatsApp
What is the job?
Emergency leak
Bathroom install
Boiler issue
Which area are you in?
North London
South London
Central
Short form at the end — submit sends the visitor to your WhatsApp with the details attached

Four places a branch can land

The funnel routes. The endpoint converts. Every branch picks its own.

AI takes over

Hand the visitor to the AI, which answers from your knowledge base. Great for curious browsers who tapped "Just looking".

Calendar booking

Show a slot picker inside the chat — different event types per branch, each with its own duration and schedule, synced to your Google Calendar.

Lead capture

Drop a short intake at the end of a branch so you get contact details plus whatever qualifying data matters for that path.

WhatsApp handover

End a branch on a short contact form, then hand the visitor to your WhatsApp on submit — details attached so you open your phone to context, not a cold "Hi".

Anyone sorting visitors before converting them

Agencies & freelancers

Sort real briefs from tyre-kickers. Service type, scope, budget all tapped out in thirty seconds — then route to a strategy call or a polite "not a fit" branch.

Therapists, coaches & solo practitioners

New client or returning? Booking or admin question? One tap and they land on the right Google Calendar event type — or the right answer. You stop being your own receptionist.

SaaS & self-serve products

Self-serve trial, docs question, or a call with sales? Each branch goes where it should — no demo calls with people who just wanted the pricing page.

Multi-service businesses

Restaurants with catering + bookings + jobs enquiries. One funnel, three branches, three endpoints — instead of three "Contact" pages nobody fills in.

Before you build your first funnel

What is a conversational funnel, concretely?

A decision tree that lives inside your chatbot. Each step is one short question with a few buttons. The visitor taps one, and the funnel routes them to the follow-up question tied to that button. Every branch can end somewhere different — bot answer, calendar booking, lead capture, WhatsApp handover.

Can a visitor type instead of tapping a button?

Up to you per step. Leave text input enabled and off-script questions route to the AI, which answers from your knowledge base and then returns the visitor to the funnel. Disable text input and visitors can only tap a button — useful for strict qualifying questions.

Can different branches end in different places?

Yes. One branch can hand the visitor to your calendar, another to a short lead-capture form, another to a contact form that hands over to your WhatsApp on submit, and another can let the AI take over. The funnel routes, the endpoint converts.

How deep can the funnel go?

As many steps as you need. Each step is a message, a set of buttons, and a target step per button. There is no hard limit — build it as shallow or as deep as the decision requires.

Do I need a website to run a funnel?

No. Embed the widget on any site, or share the standalone chat link on a QR code, Instagram bio, WhatsApp status or email signature. The funnel runs the same way everywhere.

Stop dumping visitors on a contact form.

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